You should discuss with your list owner at length to find out and run the best solo ads. There are lots of solo ad types that you can choose from but you should only choose those solo ads that convert. This means that thee solo ads should be very specific to your market niche and the target audience. Moreover, even the best solo ad you choose may not convert as expected, for this, once again, you must sit with the list owner and look for the areas and things that needs to be changed. This will ensure a higher rate of success for your solo ads to convert and at the same time will provide you with an opportunity to make some additional money down the way.
Video sales letters
In this modern age where people look for useful videos on a product, you should ensure that you include Video Sales Letters or VSLs in your solo ads to convert. This is an important component to add to your solo ad irrespective of the fact that is the best solo ad available. These video sales letters will ensure that you make a sale when a customer clicks on your link. The VSLs will prove to be even more productive if you make it a bit longer, twenty minutes or so. This will work exceptionally well with great copywriting adding on to your conversion chances.
Consider the traffic
One thing you should always keep in mind during email marketing or running solo ads. The traffics generated in both these forms of marketing are considered to be cold traffic. This is true even when you run your solo ad on a list of someone else. This is because you will be always unknown to the unique person receiving the email, even if the owner of the list has given you an astral review. Therefore, write a copy that will reflect to the specific traffic your target and not expect that your solo ad conversion rate will be the same as the conversion rate of the owner of the list.
The payment factors
You must be willing to pay something to the cold traffic to make them warmer. The amount you are willing to pay should balance with the type of conversion rate you are expecting from your cold traffic. This is an important metric as is your ad spend and it entirely depends on you and not the list owner.
