You’ve done the research and learned that generating more leads is a key to success for your business. The only problem is, you don’t know where to start.
If you’re feeling a little lost and overwhelmed, don’t fret, this definitive lead gen guide will get you on the right track, from setting goals and choosing an approach, to selecting marketing channels and effectively measuring your results, this guide has a checklist for everything.
Define your goals before you start
Before you can decide on how to generate more leads, you need to know what your goals are, this will help you determine which approach or marketing channel is best for you if your goal is to generate leads and sell a certain number of products this month, then PPC advertising might be a better option.
If you have the time and budget, try combining different approaches and channels so that you reach as many potential customers as possible, this way, if one method isn’t generating the desired results, you have backups in place.
Choose an approach based on your budget
One of the most important decisions you’ll make when it comes to lead generation is deciding which approach you want to take, there are many approaches, but not all of them will work for every business.
Instead, focus on cheaper methods like SEO and social media marketing, these low-cost marketing channels can help generate leads without breaking the bank.
However, if you have more money to spend, try out some of the more expensive channels like pay-per-click ads and video marketing.
Select marketing channels
One of the most important aspects of digital marketing is selecting the right channels and it’s not enough to just pick a few channels and hope that they will generate new leads for your business.
You need to take a thoughtful approach and make sure you’re reaching your audience in the best way possible.
You can start by considering where your audience spends time online, social media is one of the top places people go when they have some free time, so if you want to reach a younger crowd,
Measure results
Did you know that measuring your results is an important part of any digital marketing strategy? By regularly measuring your results, you’ll be able to identify what works and what doesn’t, that way, you can tweak your approach or shut down a channel that isn’t working as well.
Consider looking at the number of clicks on your ads and you could also measure conversion rates-the percentage of people who clicked through to your website and completed the desired action, like filling out a form or buying a product-or impressions-the number of times an ad has been seen by people.
The best way to measure success is to use more than one method so you have a more holistic view of performance.
These metrics will help you better determine what aspects are driving the most success for your business and which need improvement.
Adjust as necessary
In your digital marketing strategy, you may assume that it will take a specific amount of time for people to see your ads or for a sale to happen, you might also assume that the results you’re getting now will be the same in the future.
But those assumptions can make you abandon a campaign before it has a chance to produce results, if your assumptions aren’t working, then make an adjustment, don’t waste time implementing something that doesn’t work.
